Cookies Policy


​How we're complying with new legislation on cookies
  

This Mitsubishi Electric Europe B.V. website uses cookies for the operation of the website and to deliver information and functionality to website users. A cookie is a small information file that is created by our web server and written on your local hard drive by your browser.  This cookie is created when you visit our website and can be read by our website server on any subsequent visits to this website.

Our use of cookies can be categorised as:

  • Strictly Necessary

o   These cookies are session cookies that are required for the operation of the website  and are deleted when you close your browser. These cookies are not used to identify or collect any information about you.

  •  Functionality

o   These cookies are used to customise the information that is presented to you as well as retaining preferences and settings that may be useful to you and which are used when you return to the website.

  •  ​​Targeting/Advertising

o   We use Google Analytics to collect information about website usage for statistical analysis:  Google Analytics uses a collection of cookies to collect website information and report website usage in an anonymous form.


o   We use  Google Adwords Remarketing for targeted marketing to users that visit our website. Google Remarketing cookies allow Mitsubishi Electric Europe B.V’s advertising to be served once a user leaves our website and visits any Google Display Network Partner enabled website. When  you visit an eligible site, cookies are referenced by that site to display our advertising based upon the history of sites visited by your browser. We may also use these cookies to assess the effectiveness of our advertising through this medium.

Note: Google endeavours to exclude any advertising from being associated with third party sites that are considered inappropriate for remarketing advertising.

Privacy

The information saved in cookies is not used to identify you personally but identifies you as a website user with a unique identifier.  This unique identifier is used to collect data about user activity and used in aggregate as part of our marketing activities and analysis of the website.  In cases where you have chosen to configure preference and settings through the website then it is possible that these cookies may contain this information along with your unique cookie identifier.

The information that is recorded in Google Analytics and Google Adwords Remarketing cookies does not contain any information that can identify your personally. Google stores the information collected by the cookies on their servers. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.

Cookie Management

You can control what cookies are written to your computer by configuring settings in your web browser.  These setting allow you to reject or delete cookies as well as accepting cookies from specific website sites.  These settings can be made by referring to the help function within your browser.

You can choose to opt out from Targeting/Advertising cookiesbut still access our webpages. Opting out from these particular cookies does not mean that you will cease to receive all on-line advertising. If you opt out from these particular cookies you will no longer receive any customised advertising using cookie-based technology based upon your interests and web usage patterns.

To manage the settings of Google cookies you can refer the following Google resource: http://www.google.com/settings/ads.

To manage the settings of a third-party vendor’s use of cookies you can refer to the following Network Advertising Initiative resource: http://www.google.com/settings/ads​​


 



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